Head of Reservations & Events

Head of Reservations & Events – Lina Stores

Lina Stores has been part of London's food story since 1944. From our Soho deli to our restaurants & Bars across the city, we've built a reputation on authentic Italian food, warm hospitality, and a genuine sense of community. Now, as we grow, we're looking for a senior leader to own how we welcome groups, host events, and turn every enquiry into an unforgettable experience.

This is a brand-new senior role for Lina Stores, one that puts you in charge of building and leading the team responsible for all inbound reservations and events activity across our portfolio. If you're a hospitality leader who knows how to build systems, develop people, and convert enquiries into revenue without losing an ounce of warmth along the way, this one's for you.

The Role

As Head of Reservations and Events, you'll lead the team that owns all inbound reservations and events activity across the Lina Stores portfolio. From group dining and private hire to full venue buyouts, your team will be the first point of contact for every enquiry and you'll set the standard for how those enquiries are handled, converted, and delivered. You'll build the team, develop the commercial strategy, and ensure the Lina Stores guest experience is felt from the very first message. Reporting into senior leadership, you'll be a key voice in how the brand grows its events offering.

What You'll Do

• Lead the reservations and events team to own all inbound enquiries across Lina Stores sites, setting the standard for response times, communication quality, and conversion
• Develop and execute a commercial events strategy that drives private dining, group bookings, and venue hire revenue across the portfolio
• Build, develop, and dayto-day manage the reservations & events team, creating a high-performing function that handles every enquiry with warmth, speed, and precision
• Design and manage the endto-end events process, from first enquiry and proposal through to on-the-day delivery and post-event follow-up
• Work closely with the Operations team to align events with kitchen capacity, service capability, and brand standards
• Manage the reservations system, ensuring accuracy of covers, deposits, dietary requirements, and guest communications at all times
• Produce regular reporting on enquiry volumes, conversion rates, revenue, and pipeline, sharing clear insight with senior leadership
• Cultivate relationships with corporate clients, agencies, and repeat guests to build a loyal events community around the Lina Stores brand

Who We're Looking For

You'll be a natural host, someone who is as comfortable building a commercial pipeline as they are looking after a guest on the day of their event. You'll bring:

• Proven experience in a senior reservations or events role within hospitality, ideally across multiple sites or a premium dining brand
• A commercial mindset, you understand revenue targets, conversion metrics, and how to grow an events business with purpose
• Exceptional written and verbal communication skills, with the ability to represent Lina Stores warmly and professionally at every touchpoint
• Strong organisational instincts, you build systems, maintain accuracy, and never let detail slip under pressure
• Experience managing and developing a team, with a coaching approach that gets the best from people
• Confidence working with reservations platforms (e.g. SevenRooms, OpenTable, or similar) and comfortable with reporting and data
• A genuine passion for Italian food, hospitality, and the kind of guest experience that feels personal, not transactional

Who We Are

At Lina Stores, everything we do comes back to three things:

• Celebrating Italy Heritage, authenticity, and quality are at the heart of everything we serve and how we serve it
• Hospitality at Heart Generosity, empathy, and community define how we treat our guests and each other
• We Grow with Purpose We're passionate about developing our people, doing the right thing, and building something that lasts

What We Offer

• OTE salary of £55,000
• A senior, brandnew role with the opportunity to shape something from the ground up
• Real influence over the commercial events strategy of one of London's most loved Italian brands
• The support of an experienced leadership team that invests in your growth
• Staff meals, team discounts, and events across the Lina Stores family
• A warm, ambitious, peoplefirst culture built on generosity and quality

Sound like you? We'd love to hear from you.

Apply now with your CV and a short note on what hospitality means to you. We review applications on a rolling basis, so don't wait.